YOU. Timeless.
Custom beauty product formulation and manufacturing for niche, celebrity, events, private label, and retail markets
CUSTOMIZATION
HF Beauty crafts custom-blended, iconic fragrances and beauty products based on your unique story, enabling you to turn your ideas into reality.
NATURAL
We only use natural and organic ingredients that are sustainably and ethically sourced to ensure purity, potency, and traceability.
BENEFITS
Our healthy, skin-safe products are vegan, biodegradable, and non-toxic - crafted without petrochemicals, phthalates, phosphates, sulfates, dyes, or parabens.
FORMULATION
The journey unfolds with a one-on-one consultation with natural chemist and formulator Nichols Baughman. To begin this adventure, contact info@hfbeauty.co.
Personal - Transformative
Rich in adaptogenic botanicals, our natural formulas contain active molecules interacting with your unique body chemistry, creating a personal, uplifting scent that evolves over time while supporting overall wellbeing.
"I find a deep connection that I share with you, precipitating a personal fragrance or product that tells your story. The process is heartfelt and genuine. I am inspired by your words, your journey and your nature."
Unique Bottles & Packaging
You can chose from a vast collection of distinctive bottles and biodegradable or recyclable packaging that perfectly reflects your personal style or brand identity.
Formulated for You
Ancient Origins - Crafted Today
Like the original fragrances dating back to 4,500 BC in Egypt, formulator Nichols Baughman custom crafts natural fragrances that use whole botanicals - resins, plants, flowers and woods. Nichols produces them following time-honored ancient perfumery techniques that extract and mix essential oils, yet are beautifully in vogue with today's offerings.
Artfully Composed
Each fragrance is artfully composed in layers: the top note draws you in, the middle note envelops you, and the base note grounds the entire scent. Unlike modern synthetic perfumes, natural fragrances are more subtle and intimate - you must be closer to the skin to fully experience their uplifting essence.
“I am over the moon with the samples you designed. And even more amazed when reading the process to create a fragrance that embodies who I am. It’s more than what I had expected, but in all honesty I should have known because it also embodies YOU.”
Gratitude
“Incredible…we wanted a natural fragrance that was upbeat and exciting, just like the music for our Gratitude Dedicated to the Jackson Family event. It rocks!”
- Jerome Picot, Executive Director, iamformusic.org
Proceeds from the sale of Gratitude (iamformusic.store) benefit iamformusic.org’s arts and education program for youth.
Mysterious
“I asked for something uniquely me and mysterious to give to my friends and family in appreciation for all of their support and contributions over the last 22 years as I decoded hidden messages in Shakespeare’s Sonnets (tobeornottobe.org) and the Declaration of Independence (theamericacodes.com). The fragrance that they created was more than I ever imagined! Nichols is a true artist, revealing hidden messages in scents and herbs that I never knew existed…and now will never forget.”
- Alan W. Green, Author, cryptographer, educator
Scent is amazing!
— Natalie B."I love Nature, and this fragrance is the closest to the uplifting aroma of herbs and flowers that I've experienced."
Subtle...works great!
— Jeff G.The fragrance isn't just for women. I use it, too...it's subtle and they have to get close to me to smell the scent. Works great!
The best!
— Jasmine J.The natural and organic ingredients are the best! I use the fragrance all the time without having an allergic reaction.
Our Story
HF Beauty is the custom beauty division of Heritage Farmed, Inc., co-founded by Wendy Weir (in photo) and Nichols Baughman in 2018. It formulates and manufactures custom fragrances, beauty and wellness products for individuals and brands, crafting their unique story with a blend of natural, organic botanicals. All ingredients are sustainably and ethically sourced to ensure purity, potency, and traceability.